From Ancestry.com press release at PR Newswire:
Americans' Fascination with Family History is Rapidly Growing
A Full 73 Percent of Americans are Intrigued by Their Family Roots
PROVO, Utah, June 9 /PRNewswire/ -- The popularity of family history is officially on the rise. That's the outcome of a recent poll by Market Strategies, Inc. (MSI), a national, research and strategic consulting firm and MyFamily.com, Inc., the Internet's most popular and comprehensive family history research and connection resource. According to the poll, 73 percent of Americans are interested in discovering their family history. This figure represents a 13 percent increase over a similar Maritz Poll that was conducted in 2000, in which 60 percent of Americans said they were interested in discovering their family history.
Questions and Ancestors
Is there royalty in my roots? When and where did these family traditions begin? Who gave me my red hair and freckles? People have all sorts of questions about their family history -- and many unique motivations to explore it. Of the people surveyed, 65 percent said their interest is due to simply hearing stories from relatives. Thirty-five percent have had their interest piqued after attending a family reunion or family event. Talking to a friend, colleague or family member who was researching their family history got the ball rolling for 29 percent. And 25 percent of respondents became interested in family history after just searching for their surname online.
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