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Wednesday, September 21, 2005

Genealogy Gaining, But Still Less Addictive Than Crack

From PRNewsWire.co.uk:

Family History Research Is More Addictive Than eBay!

LONDON, September 21 /PRNewswire/ --

- Ancestry.co.uk Research Shows People Spend 20% More Time on Family History Websites Than Shopping Online

It's official, family history research has overtaken online shopping as the most addictive hobby. Research from Ancestry.co.uk, the UK's number one online family history site, based on July 2005 data from audience measurement firm comScore Europe, found that the average time spent per usage day on Ancestry.co.uk in July 2005 was 34 minutes per UK user. This level of activity among users searching through family history records shakes the academic image of family history and puts it on the map.

In comparison, an average user in the UK spends 29 minutes per usage day on eBay, the online shopping portal, 10 minutes on Napster, the music downloading site and 6 minutes on Expedia Travel. The research shows that internet users spent nearly 20% more time on the family history site than on eBay, during the average usage day.

As internet usage increases year on year, the shopping, travel and media sites continue to be the most popular destinations. However, the new research suggests that most of these traditionally popular sites lack the capability to keep users engaged for long periods of time. This is not the case with family history search.

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