From The (London, U.K.) Observer:
Why the best start in life is a silly name
It's all in a name: the maxim of marketing gurus through the ages has now been adopted by British parents.
Lorna Martin, Scotland editor
Sunday November 6, 2005
The Observer
It's all in a name: the maxim of marketing gurus through the ages has now been adopted by British parents.
[snip]
According to a new study of 600,000 names registered in the UK, the number of parents picking unusual or outlandish ones is increasing by 20 per cent each year.
Children born in Britain last year have been named after big brands as diverse as jeans company Levi's and champagne house Moët. Other unusual names registered include Caramel, Apricot and Bambi for girls and Rocky, Red and Wilberforce for boys.
[snip]
[Read the whole story]
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