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Thursday, December 21, 2006

Genealogy of the Supermarket

You'll never guess whom Aunt Jemima's been fooling around with.

Nina Katchadourian's "Genealogy of the Supermarket" cleverly places the logos of everyday food products in a family tree; we learn, for instance, that the Argo Corn Starch cornwoman is the offspring of the Green Giant and the Land O'Lakes butter maiden. The relations are beautifully intuitive, making sense of the unquestioned ubiquity of these people on our shelves. [Link]
While you're at it, check out Katchadourian's rock family tree. I always thought my family was sedentary, but maybe we're sedimentary.

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