A Dr Pepper promotion that involved finding a hidden coin worth $10,000 in Boston's 347-year-old Granary Burying Ground has been called off after city officials locked the gates to prevent contestants from entering.
Cadbury Schweppes PLC, which makes Dr Pepper, canceled the Boston portion of the 23-city coin hunt promotion yesterday after acknowledging it had stashed the coin, in a leather pouch, amid the remains of Samuel Adams, John Hancock, Paul Revere, and other historic figures. The coin is still missing.... except hide a valuable prize inside and invite people to trample the graves of Boston's ancient dead—all to sell a few more cases of a beverage I wouldn't drink on a dare.
"The coin is inside the park," Cadbury Schweppes spokesman Greg Artkop told the Globe. "We agree with the Park Department's decision to lock the gates. We wouldn't do anything to desecrate this cemetery." [Link]