The region of Ulyanovsk in Russia promotes procreation by giving couples time off from work on Sept. 12 (the "Day of Conception") to try making babies.
The hope is for a brood of babies exactly nine months later on Russia's national day. Couples who "give birth to a patriot" during the June 12 festivities win money, cars, refrigerators and other prizes.
Everyone who has a baby in an Ulyanovsk hospital on Russia Day gets some kind of prize. But the grand prize winners are couples judged to be the fittest parents by a committee that deliberates for two weeks over the selection. [Link, via Boing Boing]