If Fred Noe ever forgets his ancestry, he can just head down to the liquor store and buy a bottle of bourbon. He's the seventh member of his family to have his portrait displayed on bottles of Jim Beam.
Noe, 50, who is assuming the role as Jim Beam’s distiller, became choked with emotion when he saw his portrait next to that of his father’s, longtime master distiller Booker Noe, who died in 2004.
“This is a huge honor,” said Noe, whose family traces its Kentucky whiskey heritage to 1795, when family patriarch Jacob Beam set up a frontier still.
Jacob Beam is atop the family tree portrayed on the label, with Booker and Fred Noe at the bottom. [Link]