The founders of 23andMe are in Davos, Switzerland, plugging the European launch of their DNA testing service.
A stand opposite the lift on the first floor of the Belvedere Hotel is an ideal platform from which to promote their service.
"We're stopping everyone that comes past," says [Anne] Wojcicki, armed with 1,000 free spit kits and some fetching grey beanie hats, emblazoned with the words 'I spat!'. [Link]
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