Cambridge University is mounting a PR campaign on behalf of Vikings.
The university's department of Anglo-Saxon, Norse and Celtic has published a guide revealing how much of the Vikings' history has been misrepresented.
They did not, in fact, wear horned or winged helmets. And they appear to have been a vain race who were concerned about their appearance.
"It seems that the Vikings may not have been as hairy and dirty as is commonly imagined," the guide says.
"A medieval chronicler, John of Wallingford, talking about the eleventh century, complained that the Danes were too clean - they combed their hair every day, washed every Saturday, and changed their clothes regularly." [Link]