A funeral home in Des Moines is displaying obituaries on billboards around the city.
The digital announcements, which have appeared on five billboards around Des Moines for a few months, last about 8 seconds. Announcements can flash the person's name, picture and service details as well as the funeral home's Web site.
The announcement rotates with other ads and there is no additional cost to the family.
Koth acknowledged concerns that the billboards could be a distraction, particularly if someone spots the name of a friend or acquaintance without knowing about it beforehand. [Link, via Passing It On]